Brief
We agree the story, audience, channels, timing and budget, including formats, usage and delivery dates.
Sports photography & film production
Felix Bernason / Creative Lead / Worldwide
Made
to move.
Arc’teryx × Florian ReichertPhotography / Film / Production Studio
Feeling.
Focus.
Forward.
BERNASON SPORTS is a studio for sports photography, film and content production, creatively led by Felix Bernason. We work with brands, teams, athletes and events across cycling, outdoor, running and motorsport.
From concept and capture to the final edit, we build each production around its story and where it will be seen. Social media planning, creative concepts and execution are available on request. Worldwide.
Start a project01 / CyclingCampaigns / Athletes / Product
Cycling.
Cycling is central to our work. Felix’s own background in the sport shapes our eye for movement, equipment and the people on the bike. We create campaigns, athlete portraits and stories around training, rides and races.
Photography for the MAD.ONE × Bearman collaboration with Ollie Bearman and Jakob Fuglsang. Shot at the Col de la Madone.
Explore the project ↗ROSE
SNEAK
Product launchCommissioned via El Flamingo Films
Bicycle launch photography with a city rhythm. From a clear product frame to motion on the street.
Explore the campaign ↗02 / OutdoorLandscapes / Athletes / Atmosphere
Outside
the lines.
People, movement and landscape belong in the same story. We photograph athletes and brands in the environments that define their sport, creating campaign imagery, editorial stories and content for their own channels.
The world
sets the pace.
Light.
Landscape.
Instinct.
Trail running, terrain and the moments in between. Photography with the feeling of being there.
Explore Arc’teryx ↗03 / RunningCampaigns / Athletics / Portraits
Human
performance.
Pace, concentration and personality. We photograph running, trail running and athletics for brands, athletes and federations, from campaign productions to event stories.
For the DLV kit launch in Stellenbosch, Felix Bernason photographed twelve selected athletes. Personality, movement and a new team identity.
Explore the project ↗04 / MotorsportRace weekends / Automotive / Campaigns
Speed.
Still felt.
Races, drivers and the work around the car. We photograph motorsport from Formula E and Le Mans to the Porsche Ice Experience, bringing together track action, portraits, details and the people behind the performance.
A little
less perfect.
A lot more
alive.
Racing, the people behind it, and the atmosphere around the track. Campaign and event photography with an editorial eye.
Explore Formula E ↗Photography / Film / Social content
One idea.
Every frame.
We plan for the story and its intended use, so capture, editing and delivery work together.
Plan
We develop the visual concept, content plan, shot list and production schedule.
Produce
Photography and film, created under Felix Bernason’s creative lead and planned as one production.
Edit & deliver
We edit the photographs and films for the agreed channels. Social media execution is available on request.
Cycling
Selected work includes the ROSE SNEAK bicycle launch, commissioned via El Flamingo Films, and the MAD.ONE × Bearman collaboration with Ollie Bearman and Jakob Fuglsang.
- Campaign photography, products in use and athlete portraits
- Race coverage, ride stories and team productions
- Social image series and film by brief
MAD.ONE × Bearman · ROSE SNEAK · VOTEC VRX · Oakley Cycling Tour · Lucas Carstensen / Team BikeAid
Outdoor
Our photographic work includes Arc’teryx with Florian Reichert, Running on Teide and surfing in Llandudno. Light, weather, access and the activity itself shape each production.
- Outdoor campaigns and athlete stories
- Brand and product photography on location
- Photography and film for web, editorial and social
Arc’teryx × Florian Reichert · Running on Teide · Surf in Llandudno
Running
For the DLV kit launch in Stellenbosch, Felix portrayed twelve selected athletes. Our portfolio also includes campaign photography for the German Athletics Association and a trail-running story with Florian Reichert.
- Running campaigns, athlete portraits and federation imagery
- Training, competition and event photography
- Selected image sets, social formats and film production
German Athletics Association / DLV · DLV Kit Launch · Arc’teryx × Florian Reichert · IRONMAN Hamburg
Motorsport
For a race weekend, we plan around access, timing and the required coverage. For a campaign, the vehicle, brand and visual idea guide the production.
- Race and event photography for teams, brands and organisers
- Driver portraits, automotive imagery and campaigns
- Photography and film assets for press, web and social
Formula E Tokyo · Le Mans · Porsche Ice Experience · Porsche / Formula E Mexico City
Before the shoot
A few
good questions.
Which sports do you work in?
Our focus is cycling, outdoor, running and motorsport. We create campaigns, athlete portraits and event stories. For another sport, send us your brief and we can discuss the production.
Do you offer film as well as photography?
Yes. We offer film production including capture and editing. We agree the story, formats, length and required edits before the shoot. The portfolio currently presents Felix Bernason’s photographic work.
Can you plan and deliver social media content?
Yes, on request. We offer planning, creative concepts and execution, from the content plan and production to preparing posts and delivering an agreed publishing schedule.
Do you work internationally?
Yes, we are available worldwide. Send us the location, dates and scope so we can discuss availability and the production.
What do you need for a quote?
The brand or event, sport, location, dates and required photography or film. Include the planned channels, usage period, delivery dates and a budget range. An initial idea or moodboard is a useful starting point.
When are assets delivered, and what usage is included?
Delivery dates, asset numbers and usage are agreed for each production. If selected images are needed during an event, we include that in the schedule and production plan.