MAD.ONE × Bearman

Photography for the MAD.ONE × Bearman collaboration, featuring Ollie Bearman and Jakob Fuglsang. Shot at the Col de la Madone.

Photography: Felix Bernason / Felix Reimers

Collaboration: MAD.ONE × Bearman

Athletes: Ollie Bearman, Jakob Fuglsang

Felix on the project

This project marks a personal milestone: combining my lifelong passion for motorsport and cycling into one visual story. With Mad.One, I had the opportunity to translate speed, precision, and endurance from both worlds into a single narrative.

Shot at the Col de la Madone, this collaboration became the foundation for Mad.One’s summer campaign—bringing together performance, heritage, and the shared language of movement.